How do I avoid quality loss from Instagram's re-compression?

Instagram re-encodes every upload. Export at 80–85% quality and ≥1080px wide so the server-side re-compression has less room to degrade the image.

What are the recommended sizes?

1080×1080 for square feed posts, 1080×1920 (9:16) for stories and reels.

All major browsers support it. Only legacy environments like IE11 lack support.

Yes. Google recommends WebP, and it helps Core Web Vitals.

Convert images to the modern WebP format

Prepare images for Instagram feed (1:1) or stories/reels (9:16) with the right dimensions and quality — everything runs in your browser.

Convert JPG, PNG, or HEIC to WebP — the modern format that's ~30% smaller than JPG at similar quality. Great for page speed and Core Web Vitals.

Suelta imágenes aquí o haz clic para seleccionar

Hasta 30 archivos, 80.00 MB cada uno.

Admitidos: JPG / PNG / WebP / HEIC / AVIF

Los archivos añadidos aparecerán aquí

How do I avoid quality loss from Instagram's re-compression?: Instagram re-encodes every upload. Export at 80–85% quality and ≥1080px wide so the server-side re-compression has less room to degrade the image.
What are the recommended sizes?: 1080×1080 for square feed posts, 1080×1920 (9:16) for stories and reels.
Is WebP widely supported?: All major browsers support it. Only legacy environments like IE11 lack support.
Will it improve PageSpeed?: Yes. Google recommends WebP, and it helps Core Web Vitals.